Digital marketing From a Marketers Perspective

So why is Digital Marketing good? The name of the game has always been rooted in the size of your customer base. Digital Marketing widens this scope greatly! It's not just all hear say, it has been proven that investment in online efforts has been greatly beneficial to the success of your campaign.

As a marketer I feel Digital Marketing is no longer an optional part of your campaign it is simply essential for a number of reasons:

• It gives results
• Adds much needed impact
•  The success of online efforts is far more measurable than traditional efforts
• The reach/scope of this efforts is far greater which is a great asset for brand awareness
• The audience can be very influential ( such as young users )
•  It’s cheaper! Online efforts simply do not cost as much as the traditional endeavours

Michael Heraghty explains the topic well in  his article entitled “How to Get Googled”

http://www.heraghty.net/publications/articles/how-to-get-googled/

 

Lets look at another point of view I found on YouTube:

I like this video as it sums up some very good points. Another important thing to remember is that although the media is cheap the content is not its uses valuable time and resources, which in my opinion are merited.  Google is the top player and if we want to get noticed we need to try are best to get to the top of Google. If you Google my blog you won’t find me at the top so maybe I have perfected that one just yet!